In Applied Linguistics by Guy Cook, he talks about context and culture, specifically cross-cultural communication. He defines cross-cultural communication as "communication between members of different national or ethnic communities" (P. 52). The issue of cross-cultural communication is central to the applied linguistics discipline because it depends on the ability of the participants to interpret and understand another person's cultural background that is associated with their language.
Culture and language and intertwined. In my time in Cairo, I was able to witness the marriage between Arabic and Egyptian culture (and overall Arab culture as well). For example, the word إن شاء الله means "God willing". It is very commonly heard in everyday conversation. When our landlord would call to make an appointment to pick up our rent payment, we would set a time and he would say "Insha'allah". It is used in other contexts as well. Now, in English, this is something that we would not regularly do. And not even culturally. We are more apt to say "-ish" if we are going to be late.
(my lovely flat in Ma'adi, Cairo)
Applied linguists strive to "raise awareness of the degree to which the meaning of behaviour is culturally relative, thus combating prejudice, and contributing to the improvement of community relations and conflict resolution in general" (P. 53). It is so important not to judge another person's culture against our own. There is no such thing as a right or wrong culture, just merely different. Do we necessarily agree with all of those differences? Probably not, but it is important to be aware of difference and know how to act in order to be respectful.
Another Middle Eastern example. Saudi Arabia's legal system is based on shar'ia, which is Islamic law. As such, the women are very modest in dress, including covering their hair. When American leaders have visited with their wives, it was not uncommon to see them with uncovered hair. The most recent example is Michelle Obama's visit. She did not wear a hair covering, which is consistent with past First Ladies and female political leaders such as Hilary Clinton. However, she was extremely modest and respectful of the Saudi culture, wearing loose clothing that covered her completely. Though some viewed this as a scandal (which was bogus), it was a prime example of cultural awareness and respect.
Look at history. So many battles have been fought over cultural misunderstandings, usually born out of fear. Culture is ever-growing and ever-changing, allowing us the opportunity to share in learning with others from around the globe. And that sharing can even include friends and neighbours in our own areas. "Cultural identity is often multivalent" (P. 54). There is no such thing as a singular label or identity anymore within culture. In America, you have broad groupings, such as East Coast, Southerner, etc. But those groups can be even smaller, even within a single town. It is important for us to view ourselves as better, more civilized, or more sophisticated just because we identify with a certain culture. All cultures are unique, beautiful, and have something to offer the world.
Don't oversimplify the word culture, though it can often be overused and misappropriated. Culture represents a myriad of languages, attitudes, religions, ideals, morals, political ideologies, etc. Crossing cultural lines gives us an opportunity to learn and to teach. If there is one thing we all have in common, it is the fact that we are all members of the human race. That is the largest culture of all.
